Guide

What to post on social media for business

Thirty concrete post ideas for a small business, grouped by the five formats that fill a month. Every idea is a starting point you write in your own voice — swap in your trade, your town, your customers.

Get the month written for you

The five formats that fill a month

A working business account rotates through five kinds of posts. Keep any single one under a quarter of the month and the feed stays readable.

Educational

Teach one thing your customers keep getting wrong. These posts earn saves and shares because they are useful on their own.

The one maintenance task most customers skip — and what it costs them
Three questions to ask before hiring someone in your trade
A 60-second explainer of a term your industry uses but customers don't
What you check first when a job goes wrong, in order
The mistake you see weekly that takes five minutes to avoid
A before/after with one sentence on what actually changed

Proof and testimonials

Show the work. Proof posts answer the only question a new customer has: can you do it for them.

A customer result in their own words, one line, with their first name
A job walkthrough: the problem, what you did, how long it took
A photo of finished work with the one detail you're proudest of
A repeat customer milestone — third visit, second year, fifth order
A screenshot of a kind message, posted with permission
The hardest job you took this month and how it turned out

Behind the scenes

People hire people. These posts make the business familiar before the first call.

Your morning setup, start to finish, in five photos
A tool you use every day and why you picked it
What a slow day actually looks like
An order or job in progress, mid-step
The part of the work nobody sees — prep, cleanup, paperwork
Why you started the business, in three sentences

Offers

Ask directly, occasionally. An offer post works when the feed around it has been useful.

This week's open slots, with the exact days
A seasonal service with a plain start date
What a first booking includes, listed line by line
A referral thank-you: what a customer gets for sending a friend
The service most people don't know you offer
A straight post: what you sell, who it's for, how to book

Questions and engagement

Ask things your customers actually have opinions about. Replies tell you what to post next.

Two options customers argue about — which would you pick?
What's the first thing you'd ask someone in your trade?
The one thing customers are always surprised by
A common myth in your industry — true or false?
What should we stock, fix, or offer next?
Fill in the blank: the worst part of [your service area] is ___

Rules that make posts work

Open with the point

The first line carries the whole post. Write it so it works read alone in a feed.

Stay specific

Name the street, the part, the dish, the season. Specific beats clever every time.

Rotate the format

Teach, prove, show, offer, ask. No single kind of post should dominate the month.

Or let Monthlift write the month.

Describe your business in one line. Get thirty dated posts with hooks and formats, matched to your platforms. Free, no signup.

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